Monthly Archives: May 2012

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  Honest branding

  Posted on May 3, 2012 by Elma Razic in Advertising, Branding, Communication.

    Wouldn’t it be funny if company logos expressed their real product and content? The way companies brand themselves and how we perceive them is not always the same thing. A variety of examples of honest logos made by the Swedish graphic designer, Viktor Hertz:  

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