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What is the value of a digital identity?
Posted on April 17, 2013 by Elma Razic in Communication, Social Media, Social networking.This week I participated at an event with Harald Reedtz Tokerød from House of Relations who talked about digital identities, networking and how to use LinkedIn strategically. We all spend hours updating our social profiles and interacting with people on social networks like LinkedIn, Twitter, Facebook etc. But what is the actual return on our [...]
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To visit or not to visit Denmark? The rise and fall of viral videos
Posted on March 27, 2013 by Elma Razic in Advertising, Branding, Communication, Social Media.If I say VisitDenmark and ‘Danish mother seeking’ – does it ring a bell? Who doesn’t remember the Danish tourism agency’s attempt to promote Denmark as a free and independent place by telling a story through a woman who had a one night stand and lived happily after as a single mother? She only [...]
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Honest branding
Posted on May 3, 2012 by Elma Razic in Advertising, Branding, Communication.Wouldn’t it be funny if company logos expressed their real product and content? The way companies brand themselves and how we perceive them is not always the same thing. A variety of examples of honest logos made by the Swedish graphic designer, Viktor Hertz:
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Cartier makes magic
Posted on March 18, 2012 by Elma Razic in Advertising, Social Media.Cartier’s new ad L’Odyssee de Cartier 2012 is a truly unusual experience. The ad lasts for about 3 minutes and left me with a “wow-feeling”. At first, it looked like a trailer for a movie, which is supported by the dramatic music composed by Pierre Adenot. The purpose of the ad was to show [...]
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5 Things You Should Stop Doing On LinkedIn
Posted on December 24, 2011 by Elma Razic in Social Media, Social networking.I love LinkedIn and other social networking sites where I can meet new people and be inspired by others from different backgrounds and mindsets. My network has expanded since I joined Twitter early 2010 and I enjoy connecting with tweeps on other networking sites as well. However, as we know from real life, unwritten rules [...]
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The Power of Fear
Posted on December 22, 2011 by Elma Razic in Life.Before starting this blog, I was reluctant whether or not I could actually do this. One of the things that were going through my mind was: “What would I write about, and would the content provide the any meaning for the readers? What if no one liked it? Could I really manage a blog/website? [...]
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Everyone I know is getting married or pregnant.
Posted on November 14, 2011 by Elma Razic in Life.
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Don’t worry
Posted on October 17, 2011 by Elma Razic in Life.I love this. So simple and so true.
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“Do you want to be a mermaid or a whale?”
Posted on October 17, 2011 by Elma Razic in Advertising.I found this story of an ad at a gym. It pretty much confirms why I’m not a big fan of gyms. “A while back, at the entrance of a gym, there was a picture of a very thin and beautiful woman. The caption was “This summer, do you want to be a [...]
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